Month: January 2014

Path Comes To Windows Phone In Open Beta, Dozens Rejoice

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Selective social network Path has finally opened the floodgates on Windows Phone with a public beta launch – though somehow I doubt this will result in a mass uptick in the respective user numbers of either. Path recently raised some funding, but it also had layoffs last year and even founder Dave Morin isn’t denying a general engagement drop-off noticed by many members.

Windows Phone is faring better, growing its share slightly in recent studies measuring smartphone platform performance. It’s looking more and more like Windows Phone will easily grab a definitive third in the world market, and perhaps even eventually take over the number two spot.

As of right now, however, it’s not likely that its position will afford Path much additional reach or many new users. But for those already on the social network who have since switched to a Windows Phone device (all 12 of…

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WunderBar Is An Internet Of Things Starter Kit For App Developers

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European startup relayr, founded in January last year and currently based at the StartupBootcamp accelerator, has kicked off a crowdfunding campaign for a hardware kit for developers aimed at making it easier for them to experiment with building apps for the long-promised Internet of Things.

Apps that can notify you when someone opens the office beer fridge, for example, or share temperature data as part of a global network of sensors.

Relayr’s answer to simplifying the marriage of software apps and discrete hardware sensors that can be located in all sorts of places is a chocolate box of sensors that developers can wirelessly tap into, and integrate into software developed for the Android, iOS or Node.js platforms.

It’s calling this kit the WunderBar — the configuration of which has in fact been designed to look like a bar of chocolate, with seven snap-off-able pieces, and (at certain pledge levels) chunky 3D…

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Storehouse: An Apple Vet Tries To Move The Needle On Long-Form Visual Communication

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The way we communicate is increasingly visual. The devices that we carry with us are uniquely suited to both capturing and displaying stories primarily comprised of images, rather than words.

Snapchat and Instagram are good examples of the changing ways we’re communicating with each other, but their ‘atomic unit’ — the capsule that they use to present their shared content — consists of a single image or series of single images. Whether it’s the way that we’ve become addicted to the ‘stream’ or a sort of philosophical rubicon, most of the consumer Internet products we’re seeing aren’t shaking this model up too much.

On the other side of the coin we have content publishers who are riding on centuries of experience creating books, magazines and more with strong visual components. But they don’t seem to get devices like tablets and smartphones at all — opting to repackage existing content or…

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Marketing management

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Marketing Management packages and clearly communicates the best strategic thinking to meet the decision-making needs of knowledgeable executives managing real-world businesses.

Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives. Published four times a year, Marketing Management sheds light on hot topics—like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.